Digital marketing is a very effective way to attract quality new patients to your practice. The majority of people today will do a Google search for a new Dentist. In this Thriving Dentist Show interview, Gary invited his friend Minal Sampat to share her tips on how to streamline your digital marketing to produce the best results. Minal has the unique perspective of a hygienist, marketing consultant, speaker and she is a Millennial who grew up in the world of digital marketing.
In this Show Gary and Minal discuss; how to streamline your marketing activities to be most effective, specific way to differentiate yourself from the competition, best strategies to convert contacts to appointments, how to reverse engineer your marketing and the interview concludes with a fun example of a marketing activity that Minal directed that earned her a Guinness World Record!
Effective digital marketing requires quality content. If you feel like you’re always scrambling to find or create something for your practice to post on social media, this episode is for you! Listen as Minal and Jack discuss:
- Leveraging what happens in your practice every day to create engaging content
- Adapting content to different social platforms to get the most mileage out of everything you post
- Inexpensive online tools to help you streamline content creation (and keep your sanity!)